Let me start off by willingly admitting that I am not a coder. Or a programmer. Or whatever other title you give to the Brilliant Ones that see a bunch of numbers and //'s and make sense of it all. That is not me. But, because I am a web designer, local marketing consultant and SEO'er, when schema.org came to the forefront, it got my full attention. Yes, it's that cool, that necessary and even a bit revolutionary (more on that below).
For the laypeeps, here is a quick, simplified rundown....
Three very big search engines, Google, Microsoft and Yahoo (uh... what?! Three huge competing search engines working together for the benefit of webkind??!! Revolutionary.), got together to create a structured data markup, (information formatted in a universally understandable way), to improve the web, help understand info on webpages and provide richer search engine results.
Schema.org provides this common language that can shared and understood by the major
search engines. Search Engines use schema.org to create rich snippets (the few lines underneath a search result). The more enticing the snippet, the greater the likelihood of that impression becoming an action. It is a great way to add more information to your website for users to discover and search engines to use.
To get started, check out these resources:
schema.org
support.google.com/webmasters
www.searchenginejournal.com
And there's even a plugin for Wordpress here. (Don't say I never gave ya nothin')
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