Properly Optimize Information On Your Business’ Website
by Lissa MonroeYour website is your most important and valuable online asset, so ensuring that it is properly optimized to appear high within search results is key.
What you can do:
- Use a domain name that reflects your business type and its location. Don't overdo it though. Keyword stuffing in any form (including your website) will negatively impact your rank.
- Adding keywords on your page titles will identify your business, services and location.
- Put your NAP ( business’ name, address and phone number) on each page of your website.
- Use lots of local information in your website copy to highlight your service and further associate your business within the vicinity. Include what section of town you’re in, nearby sports teams. This additional info can boost your search visibility as a local business as well as make your website copy more interesting and engaging to your prospects.
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