#3 Be Organic

By Lissa Monroe

Avoid a B*tchslap

Having 1,000 active and engaged followers is a whole lot better than 10,000 inactive, bored, irrelevant or fake followers.  This also protects you from the Penguin-style Google bitchslap for  abusing circle shares and fake follower schemes

In terms of SEO, your goal should be to organically build a collective group of followers that actually want to follow you for your content, comments and shares.  By working to build a quality-based following, you can create a super-channel for content distribution that will amplify discussion and rippling effects….all of which filter back to Authorship which in turn helps SEO.