5 Kick-Ass Methods to Optimize Your Local Search Marketing — #4

Engage Regularly Via Social Media

by Lissa Monroe

Your social media activity impacts your business' visibility in search results. A proactive strategy can attract and engage followers which can boost your search rank.

What you can do:

1. Develop a strategy that will engage prospect. Use Facebook, Google+, Twitter, Pinterest, Instagram and other networks consistently. As your followers and engagement increase, the higher your pages will appear in search results.
   
2. Post updates on new products, promotions, discounts and giveaways. Only post content relevant to your customers. Respond to any feedback or questions quickly and politely.