#1 Maximize Your Local Business Listings
By Lissa Monroe
IMHO, this is one of the most effective ways to bolster your local SEO. Claiming, verifying and optimizing your business listing information ensures availablity and consistency. No missed phone calls or lost patrons due to bad info on the web. One bad listing can affect dozens of others, perhaps even hundreds across third-party sources.
IMHO, this is one of the most effective ways to bolster your local SEO. Claiming, verifying and optimizing your business listing information ensures availablity and consistency. No missed phone calls or lost patrons due to bad info on the web. One bad listing can affect dozens of others, perhaps even hundreds across third-party sources.
Search engines are constantly
sweeping third-party sources to gain a stronger understanding of your business.
When your business information isn't there or incorrect or incomplete, this
absolutely drops your rank in search results.
What you can do now:
- Find the
leading local listing sites, including root directories, to make sure your
business information is there, is correct and complete, that you have
claimed and verified your listing. Delete duplicate listings. Take
the time to get it right the first time.
- Content,
content, content!! Pack as much key information as you can on your
local sites. Content makes your listings more informative, useful to
potential customers.
- Website link
- Videos
- Photos
are great tools for SEO. Geo-tag them with relevant keywords and location
information.
- Make sure
your business is listed in the correct categories. Your results will be
diminished if your information is not properly categorized.
- Automate
updating your core listing information by using root directories such as Neustar Localeze or Acxiom.
- Create separate listings for each location. This is not to be confused with service areas!
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