Friday, February 28, 2014

Myth #2- What You THINK You Know About Local Marketing

Get a local marketing road map
that actually makes sense from
Fresh Mint Marketing today.

Must. Have. Tracking. Numbers. )Because I Want To Know Where Each and Every Call I Get Comes From.)

More data is great. I'm a big fan of data. But.... not at the expense of your business information.  The big (and its BIG) problem with using tracking numbers for each of your local listings is the huge risk of being penalized by search engines for it. Google (and other SEs) use phone numbers as unique identifiers. If you have one phone number on your website and different numbers on other sources that the search engine crawls,  it will challenge them to associate all the differing data with your listing.  Essential, you run the risk of losing ranking power due to lack of association... with your own information!

If you insist on using tracking numbers, use them solely on Pay-Per-Click ads.

For more information call or email Fresh Mint today.

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