Monday, January 27, 2014

Some Google+ Love and Advice

By Lissa Monroe

Yes, the argument is still hot about how much G+ actually affects search engine results. What is not up for debate however, if it does. Yes. The answer is yes. Authorship alone has an undeniable impact... your head shot and content showing up in the SERPs!

It's easy to get seduced by follower counts (whoever has the most Tweeter followers wins!!), but  Plus-ers aren't Twits (no offense intended). You must have a different, solid and long-term approach to both your current and targeted audience.

Here is the first of five simple, effective strategies to maximize your G+ impact on search results.

#1 Install Authorship script on your website.  

 An active Authorship strategy is skyrocket your SEO.  It's been speculated that, '...organic ranking will shift from “pulling” SEO value from the Internet to a website into “pushing” SEO value to a website via Authorship."

Authorship gives personal branding with an image, free effective differentiation within the SERP, shows the follower count and will help to attract more of your targeted audience.  Looks like a win-win-wind to me.

Need help establishing Authorship?  Email lissa@freshmintmarketing.com.

No comments:

Post a Comment