freshMINT Marketing and Design takes local optimization very, very seriously. |
By Lissa Monroe
Seriously.
Sorry to break it to you, but Google + is not going away.
Among the many, many, many reasons to embrace Google's social network, there is authorship. Google’s authorship system enables authors to build trust based on their content, quantified by Author Rank. Author Rank is a metric comparable to Page Rank correlated to social shares, +1’s and other signals). Some in the industry foresee Author Rank significantly impacting Google’s evaluation of sites.
You already know Content is King (again), this year, make sure to have your content team on Google+. Focus on Author Rank and quality content and the Page Rank will soon follow.
Another reason to embrace Google+... it is integrated with all Google products and services; making it as important, if not more so, than Facebook or Twitter for SEO.
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