#5 - Vintage is Not Cool in SEO

Antique strategies can easily translate
into Black Hat SEO.
Bottom Line: Don't use vintage SEO.

By Lissa Monroe

Keep the focus on the page,
not the keywords. 

I know we've been attached to ranking keywords for a long time now. And sometimes its hard to give up what seems like a promising metric. Remember, the one constant is change.

There is so much more to Search strategy than ranking keywords. And anyone who's familiar with Google Analytics and seen Google  officially making all of it’s keyword data “(not provided),” knows there is little usable measurement or consolation available here.

Keyword-centric SEO strategies are just not going to cut it anymore.

Your SEO has to become page-centric. Focus on designing pages with quality and shareable content, engaging the user. Then measure the traffic and conversions at the page level.