By Lissa Monroe
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| freshMINT marketing and design offers fresh ideas and innovative strategies for your local marketing |
Semantic Search
Another product of the Hummingbird update is search is all about meaning and understandability. Google’s newest algorithm is equipped to understand the meaning of search in context. Keywords are no longer king of the hill.and they should no longer dictate your SEO. Don't get me wrong, keywords are still integral to your SEO strategy but in different ways now. Tag your images and blogs (for example) but don't list a bunch of random, seemingly relevant words and expect results anymore.Use everyday language (that your clients actually use!) to create content and SEO strategy. Be conversational. Market to your customers, not at them.
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