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By Lissa Monroe
Content, once again, is King.
No surprise here, to be honest. Search Engines want to crawl quality content, not link after link after meaningless link. This need for content is a trend that will only grow in importance for the rest of the year.With updates designed to penalize black hat SEO, Hummingbird has effectively ended the era of link farms and link networks who once earned bogus high page ranks by detecting bad link patterns and rewarding authentic value.
In this new year of the Horse, only the creation of original, relevant and quality content will turn Google's fickle eye. But don't discard all your links yet.... authoritative sites such as Google+, Yahoo and Bing Local, local directories and root data providers will definitely feature prominently into your site's ranking factors.
Work on shareable content such as blogs, Google+ posts, tweets, Facebook content and YouTube. Inspire links by creating compelling, shareable content.
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