The one constant in Search is change. It continues to innovate, evolve..... algorithm updates, search patterns, most importantly best practices. All of these factors keep us search marketers on our toes, adapting and revising our strategy to fit Google's shifting criterion for ranking sites. Best practices once used to score a high page rank are now verboten, with more traditional SEO tactics falling out of favor after Google's most recent update, Hummingbird.
Don't freak out yet. In fact, we should welcome these changes with open arms! Despite the changes, website SEO and ranking on search will not be that difficult. It can even be argued that it will be even simpler.
Over the next few weeks, we'll be focusing on five big changes that can guarantee SEO success in the new year.
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| Make Local Optimization a priority in 2014. |
1. Local Is Everything.
20% of searches are related to location and 56% of mobile users search locally. These numbers tell us it is more important than ever to optimize for local search, and new Google features like Plus Local and Carousel* drive that point home even more. It is loud and clear.... local is everything. If you are a local business or service , create a clean citation on Google Plus Local, and be sure to localize content, Geo-tag your images using Picasa or similar program and use social and rich snippets.*Google Carousel is the row of images across the top of the Google SERP. The carousel contains up to 20 results and appears primarily in results for travel, hospitality, and restaurant queries but we are seeing it appear more often for other industries such as sports, entertainment and education.
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