How Small Businesses Win Online War Against Big Retailers

“I just got tired of seeing small businesses get kicked around,” said Lissa Monroe, the techno-diva of SunDog Marketing and Design. “So I decided to fight ‘big biz’ competitors where it counts: in the online marketing arena.”

Today’s shopper goes online first. And they search, mostly on Google (approximately 83% of global searches) to find top-ranked businesses. From there, they turn into a lead, or purchase directly. Sounds simple enough, but Monroe says there’s a damaging twist.

“Just over 91% of shoppers never even make it to Page 2 of the search results” she says with a sigh, “So if small businesses aren’t on Page 1, their online leads and sales will suffer dramatically. Many who are shoved past page 1 see sales dry up and close shop.” And who is usually on Page 1? You guessed it: big businesses with big marketing departments committed to page 1 ranking. “Small businesses just can’t compete against that without serious technical expertise. That’s why I opened SunDog.”

Disproving the Experts

Monroe spent 6 years working at marketing powerhouse Hudson, Ink, a nationally recognized marketing firm in Montgomery. “They’re famous in their niche, which is one of the toughest markets around” said Monroe, referring to the firm’s renown with in-home service contractors.  Monroe dreamt up the idea of taking contractors to the top of Google. Fortunately, Hudson Ink’s owner was willing to invest in her training.

So off she went to learn from one of the internet’s top SEO (Search Engine Optimization” experts. “My head was spinning!” Monroe remarked of her intense training, “And then I was given a big disappointment.”

“Toward the end, my teacher, one of the top experts in the field said, ‘Oh, you’re not going to be able to do this with service contractors; that field is too difficult.”

“I was so let down… but challenged too.” Monroe said. “And my boss doesn’t take ‘can’t’ very well!” So Monroe committed herself to the labyrinthine process of learning to get top results for a group who ‘wasn’t supposed to’ be able to rank. The result?

The industry considers getting 70% of your clients to page 1 a “very braggable” result. Monroe did a little better than that. “We got 95.6% of our clients on Page 1. This was – and remains – unheard of” she said with a touch of humility.

After 2 years of stellar results, Monroe was ready to go on her own as a local SEO expert, helping small business compete – and win – in today’s online marketing world.

Small Business, Big Numbers, Big Results

“A business on page 1 of Google will get more leads, more sales, more customers, and be a healthier business” Monroe says triumphantly, “And that’s what SunDog does.”

Whether you have a website or not, Monroe says she can get you “listed” and start climbing the page ranks of Google and the other major search engines.

And I'm not going to let them keep
kicking small businesses around.

Monroe offers businesses a no-cost “Digital Profile” to let them see where they rank, who’s beating them, and most importantly how they can begin climbing the ranks. These are available to readers at sundogmarketing.com/google-marketing  for no charge.

“Many clients came to me with a Page 5 – or lower – rank, and wondered why even their mother couldn’t find them online!” she says with a laugh, but gets serious. “They were losing sales because they were just lost in a digital wasteland. We’ve achieved page 1 ranks for them, and for clients this has meant hundreds of leads. This can be the difference between closing shop or flourishing.”

Not for Everyone

“I’m fairly selective of clients” says Monroe, “because I have to be. Everyone wants to be on page 1 of the engines, but I can only accept about 20 new clients a month.” Due to online marketing’s explosive growth and SunDog’s guaranteed results, this hasn’t been a problem.

“I don’t ‘do’ websites, I just make them rank better by giving you a great online presence using search engine and directory listings. My goal is to help any business gain a healthier, consistent online presence. And that means sales. This is a tough business, and I’m against some huge firms whose goal is to keep small businesses off on page one,” says Monroe who crosses her arms defiantly. “And I’m not going to let them keep kicking small businesses around.”

Marketing in today’s technology-advance world requires highly-skilled expertise. Having SunDog’s Lissa Monroe on your side can more than even the score. Interested businesses can call 334-354-8576 or email lissa@sundogmarketing.com.  Just tell Lissa you want to walk with the big dogs.