Myth #4- What You THINK You Know About Local Marketing

Be 'King of the Map' with
a customized local marketing plan.

We Must Have a Separate Listing For Each and Every Service Area and Each and Every City that Surrounds Us.

Nope. You don't.  In fact, if you try this by setting up bogus locations in each of your service areas, Google will slap you. Quickly.

It was certainly tempting.... Google was giving preference to companies with physical locations in the city being searched but that is no longer such a strong ranking factor.  (Phew!!)

Local listings give you the tools to select and set your service areas.  If you do have multiple locations, be aware that you need strong, specific and consistent SEO promotion for each one or you will be diluting your efforts.

Here are a couple tips to help dispel this ugly rumor:

1. Claim, verify and optimize your Google Local Page for EACH location. 
2. Set your service areas for each local listing for each location.
3. Build location-based landing pages on your site. Make sure the page content is unique enough to validate its existence.