Matt Cutts Comes Out With Big Mobile Data

by Lissa Monroe

Google Mobile Queries May Surpass PC Search This Year

Google's Matt Cutts spoke at SMX West last week and said he “wouldn’t be surprised” to see mobile search exceed desktop queries in 2014. We all knew this was coming..... mobile (and tablet) searches have been steadily increasing since data plans became so much more affordable. That, and there are 2 billion desktops in the world and more than 5 billion mobile devices.

In anticipation of this inevitable eclipse, Google is pushing  (as illustrated in the new SERP layout) for a cross-platform marketing and experience. One experience for all users, regardless of whether they are searching on their smartphone, tablet or desktop.

Is your business still marketing in the Stone Age? What can your business do to tap into this powerful mobile market? Here are a few suggestions....

• Have an optimized, responsive website. If a mobile or tablet user cannot see your website, they will leave. Quickly.
• Claim and optimize your local sites on search engines and directories. The real estate on mobile screens is small and precious.  Make sure you are on it and stay on it with 21st Century Lead Generation.
• Engage your customers on a scheduled, regular basis through a solid Social Media strategy. Facebook, Twitter, Pinterest and more have developed apps that mobile users use every day.

Ready to jump into 21st Century Lead Generation?
Call or email Fresh Mint Marketing today.